Logo Design

For this project, I was tasked with designing a logo for a flower shop called Flora Essence. The goal was to create a visual identity that reflected the brand’s focus on flowers, wellness, and mindfulness. I wanted the logo to feel calming, personal, and representative of the shop’s gentle, nature-centered atmosphere. I selected a typeface and illustrated the logo in Adobe Illustrator, combining organic shapes with a soft, inviting style. To capture the brand’s essence, I incorporated a woman’s face with growing vines that bloom into flowers. I chose soothing, natural colors to reinforce the feeling of mindfulness and create a memorable, meaningful mark for the brand.