Digital Signage

This digital signage project was created for the “Share a Coke with a Coach” event during my internship with Event Management, Dining & Hospitality (EMDH) at Illinois State University. The goal was to promote an event where ISU students and athletes could meet the basketball coach while also featuring Coca-Cola as a key partner. The design was displayed on campus digital screens, so it needed to stand out, clearly communicate event details, and appeal to passing students.
I designed the signage in Adobe Illustrator, incorporating Coca-Cola bottles and bold visuals to make the event instantly recognizable. I focused on strong hierarchy and clear composition so the information would be readable across different screen sizes around campus. By combining ISU spirit, basketball elements, and Coca-Cola branding, I created an engaging and effective promotional design.