Package Design

In this project, I had to design packaging for a product of my choosing, with three variations. I chose dried fruits and nuts, a healthy snack taliored to kids. The project requires me to create a brand identity, including the name, logo, and color palette, ensuring a cohesive and memorable brand experience. I wanted my packaging not only tells the story of the product but also creates a sensory experience and engaging sight. My design choices communicate what the product is, how and by whom it should be used, and play a crucial role in influencing purchase decisions.