March Madness Merch Promotion

For this project, I served as the Marketing Committee Head for Chi Omega’s largest philanthropy event, March Madness. The goal was to promote the event’s t-shirt and sweatshirt merchandise through digital flyers designed for social media. The designs needed to be eye-catching, on-brand, and easily shareable across multiple platforms. I created the digital flyers using Adobe Illustrator and Photoshop, focusing on bold typography and strong visuals to capture attention quickly. I designed multiple versions optimized for social media posting while keeping the branding consistent across all materials. Through this process, I strengthened my ability to lead a marketing initiative while balancing creativity, promotion, and brand clarity.